For years, Carlos Alcaraz has stood out as one of the most promising talents in tennis. When the young Spanish player clinched his first Wimbledon victory, Nike saw it as the dawn of a new era in the sport - The Alcaraz Era. To commemorate this significant moment, we launched a powerful campaign across social media, digital platforms, and out-of-home advertising. This initiative not only solidified Carlos's position as the forefront figure in tennis but also garnered remarkable engagement, amassing over 600K likes within just 24 hours, making it Nike's most successful post of 2023.